What this is
Pokémon GO's worldwide spending in its first two months (6 July to about 1 September 2016), per Sensor Tower: over $440m before app-store fees, over $308m after, and still over $4m a day after fees.
How it’s built
- From the blog of Sensor Tower, an app-analytics firm that estimates spending from app-store data.
What we assumed
- 'Net' means after the stores' 30%.308 ÷ 440 = 0.70, exactly the share left after a 30% cut.
Sanity check
$440m in two months is above other estimates of $375–405m for July and August, so it sits at the top of the range.
The values
- Gross $ m: 440
- Net $ m: 308
- Net per day $ m: 4
Where it comes from
The line in the source
has brought in more than $440 million in gross worldwide revenue … net revenue from the app at more than $308 million so far … continues to earn more than $4 million in worldwide net revenue each day
Related figures
Built from this one
- EstimatePokémon GO’s player spending in its first months, and what The Pokémon Company could have earned from it¥37.5bn
- EstimateHow big Pokémon TCG Pocket is inside The Pokémon Company Tokyo company’s accounts, years to February 2025–2027, shown both gross and net of app-store fees¥105–150bn
- EstimateSensor tower 2019 basis test, 2019 (and 2018 restatement)