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Record

Pokémon card sales in Japan in 2023, according to Media Create, a Japanese market-research firm

134 ¥ bn FY Apr2023-Mar2024 (as labelled by SNKRDUNK)

ReportedA research firm's figure, reported second-hand. Not company data.

What this is

Pokémon card sales in Japan in 2023, according to Media Create, a Japanese market-research firm: ¥133.7bn.

How it’s built

  1. Reported by SNKRDUNK Magazine, a Japanese resale marketplace's publication, which says its figures come from a Media Create report. Another site, tcg-fun, gives the same figure from Media Create's games industry white paper.

What we assumed

  • The period is uncertain: SNKRDUNK says April 2023–March 2024; tcg-fun says calendar 2023.The two outlets quote the same numbers with different labels, and the original report was not seen.

Sanity check

The other outlet says it covers new products only, excluding resale. Media Create does not say whether this is at retail or wholesale price.

Where it comes from

The line in the source

Pokémon: ¥133.7 billion (SNKRDUNK: 'All figures were taken from a report published by Media Create')

Where it’s used

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