What this is
The size of Japan's card-game and trading-card market in the year to March 2018: about ¥87.6bn at list price.
How it’s built
- Read from the Japan Toy Association's table of Japan's toy market by category, 2015–2025.
What we assumed
- The association's year 2017 runs April 2017 to March 2018.The association reports by Japanese fiscal year, April to March.
Sanity check
A 16% drop on the year before, the only fall in the series. Covers all card games, not only Pokémon, at suggested retail price.
Where it comes from
The line in the source
02 カードゲーム、トレーディングカード 96,067 104,569 87,611 107,800 113,303 122,452 177,646 234,906 277,425 302,466 338,414 Related figures
The same measure, other periods