What this is
The size of Japan's card-game and trading-card market in the year to March 2025: about ¥302.5bn at list price.
How it’s built
- Read from the Japan Toy Association's table of Japan's toy market by category, 2015–2025.
What we assumed
- The association's year 2024 runs April 2024 to March 2025.The association reports by Japanese fiscal year, April to March.
Sanity check
Covers all card games from every publisher, not only Pokémon, valued at suggested retail price. Growth slowed to 9% that year.
Where it comes from
The line in the source
02 カードゲーム、トレーディングカード 96,067 104,569 87,611 107,800 113,303 122,452 177,646 234,906 277,425 302,466 338,414 Related figures
The same measure, other periods