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Record

The size of Japan's card-game and trading-card market in the year to March 2024

¥277.4bn JTA 年度 2023

FiledPublished by an industry body. Not audited.

Found in one pass only. The research team reads every source twice, independently; this record turned up in one reading but not the other, so treat it as less certain than its grade.

What this is

The size of Japan's card-game and trading-card market in the year to March 2024: about ¥277.4bn at list price.

How it’s built

  1. Read from the Japan Toy Association's table of Japan's toy market by category, 2015–2025.

What we assumed

  • The association's year 2023 runs April 2023 to March 2024.The association reports by Japanese fiscal year, April to March.

Sanity check

Covers all card games from every publisher, not only Pokémon, valued at suggested retail price. Up 18% on the year before.

Where it comes from

Japanese-language article, 2026 Japan Toy Association · 2026 Open the original ↗

The line in the source

02 カードゲーム、トレーディングカード 96,067 104,569 87,611 107,800 113,303 122,452 177,646 234,906 277,425 302,466 338,414

Related figures

The same measure, other periods