What this is
Projected US market 42.0 → 45.6 : gain 3.6. Tracked panel 28.5 → 30.3 : gain 1.8.
The values
- Increment over projected market gain: 32.3%
- Increment over Q17 market gain: 46%
- Increment over tracked panel gain: 64.6%
- Increment over games puzzles gain % single pass: 89.5
- If 2.5 is tracked panel projected: $3.76bn
- Uplift: $1.26bn
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- EstimateImplied US Pokémon toy-property sales 2024 (derived), 2024$1.34bn
- ReportedUS sales of Pokémon as toy property (Circana, includes trading cards), 2025$2.5bn
- ReportedHow much of the US toy market's 2025 growth came from Pokémon
- ReportedUS total toy market estimate, 2024$42bn
- ReportedUS total toy market projected to 100% (Circana Checkout), 2025$45.6bn
- ReportedUS toy retail sales (Circana RTS panel), 2024$28.5bn
Show the working
- 1.337/42.0 = 3.2%
- 2.5/45.6 = 5.5%
- 1.163/3.6 = 32.3%
- 1.163/1.8 = 64.6%
- 1.163/1.3 = 89.5%
- 2.5 × 45.6/30.3 = 3.76