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Record

US sales of Pokémon as toy property (Circana, includes trading cards), 2025

$2.5bn 2025

ReportedReported by a reliable secondary source, or read carefully from filed documents.

Where it comes from

The line in the source

Pokémon emerged as the top toy property, posting $2.5 billion in U.S. sales, up 87 percent year over year.

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