Figures from this source
- ReportedLicensed Toys product category, global retail sales, 2025 (2026 study)$46.4bn
- ReportedGlobal licensed merchandise and services retail sales, 2025 (2026 study)$389.8bn
- ReportedCharacter/Entertainment segment licensed retail sales, 2025 (2026 study)$161.8bn
- ReportedCoverage: 2026 executive summary gives a toys product-category dollar figure but no apparel/food share and no royalty rate, 2026 study