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Start here How Pokémon works, in one read →

The IP

Characters How does Pokémon keep its cast fresh?
Brand Who owns the name, and who controls it?

The companies

Nintendo What did Nintendo keep when it handed Pokémon over?
The founders How are the two smaller owners paid?
The Pokémon Company Why does The Pokémon Company keep less of each yen than a licensor?
- The thin years, 1998–2015
- The Pokémon GO year
TPC International How is Pokémon run outside Japan?

The business lines

Trading cards How did cards become the largest business?
Video games Who books the revenue when a new game sells?
Mobile Which phone games last, and how do they earn?
- The Niantic exit
Licensing How much does TPC earn from licensed goods?
- The licensees who pay the royalty mostly say nothing
Anime What does the anime do for the franchise?
Pokémon Center What role do TPC’s own shops play?
Events Who are the World Championships for?

Around it

Partners What is it worth to be Pokémon’s partner?
Collector market Who is buying, and what happens after the shelf?
Value and risk What is Pokémon worth to its owners, and what could change that?

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Currency

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Source

Funko 10-K FY2024

Funko, Inc. March 2025 filing Filed Open the original ↗

Figures from this source

FiledPokémon named property, FY2022-24
FiledTop5 third party property share of sales, FY2024 (17 FY2023, 18 FY2022)18%
FiledFunko’s average royalty rate across all licences16.1%
FiledTop10 licensors share of sales, FY2024 (68 FY2023, 74 FY2022)63%

Publisher: Funko, Inc.
Date: March 2025
Figures: 4
Trainer’s notes reference: Q30.Ab-1

Pallet Town Post

How the Pokémon business makes its money, with every number sourced and graded.

Last updated 10 Nov 2026

Start here: how Pokémon works, in one read

The IP

Characters
Brand

The companies

Nintendo
The founders
The Pokémon Company
TPC International

The business lines

Trading cards
Video games
Mobile
Licensing
Anime
Pokémon Center
Events

Around it

Partners
Collector market
Value and risk

Reference

Explore
Search
Method
About

Unofficial fan research, not affiliated with or endorsed by Nintendo, Creatures Inc., GAME FREAK inc. or The Pokémon Company. Pokémon and all character names and images are © their owners.