Funko’s average royalty rate across all licences

What this is

Funko’s average royalty rate across all licences: 16.1% in 2024 (16.4% in 2023, 16.1% in 2022).

How it’s built

1. Read from Funko’s annual report for 2024 filed with the US SEC.

What we assumed

Nothing. The figure is used as published.

Sanity check

Matches Funko’s other annual reports for the same years. All licensors, not Pokémon.

Where it comes from

The line in the source

the average royalty rate was 16.1%, 16.4% and 16.1%, respectively.

Where it’s used

• Deep dive · Licensing & merchThe licensees who pay the royalty mostly say nothing
• Chart · The licensees who pay the royalty mostly say nothingFunko and JAKKS pay their licensors 14–17% of sales and neither says what Pokémon gets