Figures from this source
- EstimateUS dealer cost per box when buying a full case, 3 May 2017$80
- EstimateUS largest-buyer cost per box (hearsay), 3 May 2017$72
- EstimateEU shop-owner cost per 10-pack box (hearsay), 29 April 201790 EUR
- EstimateUS store-cost ratio of 2016-17 box cost to $3.99 list price box ($143.64), cost $72-80, 2016-170.5 to 0.56 fraction of MSRP