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Record

US store-cost ratio of 2016-17 box cost to $3.99 list price box ($143.64), cost $72-80, 2016-17

0.5 to 0.56 fraction of MSRP 2016-17

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Upper bound on publisher share s (store cost >= TPCi price). Nothing in a 2016-17 dealer anecdote supports mass-retail s of 0.63-0.73; those would exceed store cost.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. even the biggest guys would be paying ~$72