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Another sensational year for Pokémon

Toys n Playthings (citing Circana) 9 March 2026 press Reported Open the original ↗

Figures from this source

ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20253.7 percent of toy market
ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20255.5 percent of toy market
ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20257.1 percent of toy market
ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20258.6 percent of toy market
ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20258 percent of toy market
ReportedPokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 20255.7 percent of toy market
ReportedCircana rank, 2025No.3 (best ever)
ReportedCircana awards, 2025