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Pokémon share of total toy market (all Pokémon toys incl. card game, retail value, Circana), 2025

5.7 percent of toy market 2025

ReportedReported by a reliable secondary source, or read carefully from filed documents.

Where it comes from

Another sensational year for Pokémon Toys n Playthings (citing Circana) · 9 March 2026 Open the original ↗

The line in the source

Belgium: Pokémon No.1, growth 59% vs market 7%, market share 5.7% (extraction of Toys n Playthings text)