What this is
How thirteen partner deals that we have read front their creatures: seven name a particular creature, and all seven include Pikachu, most of them beside other creatures; the other six show many creatures or none by name.
How it’s built
- Five licensee deals found earlier, from the Van Gogh Museum to LEGO, were combined with eight deals described on TPC's own licensing page and brand sheet.
- A deal counts as naming a creature when its document names one.
What we assumed
- Naming a creature is not the same as leading with it.Several deals name Pikachu alongside others, so the count shows presence, not which creature leads.
- The deals are a sample of those found, not all deals.Deals that name Pikachu are easier to find, so the sample may lean towards it.
Sanity check
LEGO's August 2026 wave, a separate count, has Pikachu in one of fifteen sets.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- TPC described multi or unnamed: 6
- Combined deals: 13
- Q75 5 of 5 + TPC-described 2 of 2 single-creature fronts = 7 of 7 naming Pikachu
- 6 of 8 TPC-described deals front many or unnamed creatures
- 5 + 8 = 13