What this is
Which creatures feature in Pokémon deals and product lines found in this research, 2015 to 2026: Pikachu in all 5 partner deals; Eevee’s family led 3 of 6 in-house lines.
How it’s built
- Listed the partner deals found (Van Gogh Museum, Build-A-Bear, Takara Tomy, Starbucks Japan, LEGO) and six of The Pokémon Company's own lines.
- Counted which creatures each one names or leads with.
What we assumed
- The deals found say something about which creatures are used most.It is a convenience sample: searches looked for creature-naming deals, and Pikachu deals are easier to find.
- Counting deals stands in for use.No source gives sales or product counts per creature.
Sanity check
Already out of date: later finds show Nintendo holds EEVEE and SQUIRTLE marks too, and LEGO's 2026 range includes several sets with no Pikachu.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Third party licensee deals found: 5
- TPC own lines found: 6
- third-party: Pikachu 5/5 = 100%, Eevee 2/5 = 40%, Charizard 2/5 = 40%
- TPC-own: Eevee family led 3/6 (one shared with Pikachu), Pikachu led 2/6, Gengar/Mimikyu 1/6, Snorlax/Mareep 1/6
Related figures
Built from this one