What this is
The sequence of Western Pokémon toy and related licences from 2012 to 2026: TOMY, then Wicked Cool Toys and Jazwares, alongside Mattel’s MEGA, LEGO and Disguise costumes.
How it’s built
- Dates come from filings and press releases: TOMY to June 2018; Wicked Cool Toys announced May 2017, starting July 2018; Jazwares from October 2019, extended November 2021.
- MEGA ran 2017 to December 2025; LEGO announced March 2025, launched February 2026; Disguise from 2019, renewed 2021 and 2025.
What we assumed
- Jazwares’ licence runs to about 2027.Inferred from the 8-year life given to licences acquired with Wicked Cool Toys; the actual Pokémon term is undisclosed.
- MEGA’s run was about 9 years.Based on the first and last Mattel annual reports naming Pokémon and the stated end of supply.
Sanity check
TOMY’s end and Wicked Cool Toys’ start are back to back, which supports the amended TOMY end date. No current deal discloses its length or money.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Dates from rows
- 2017-05-08 -> 2018-07-01 = 14 months
- TOMY end 2018-06-30 vs WCT start 2018-07 = contiguous
- MEGA 2017-2025 = 9 calendar years
Where it’s used
Related figures
Built from this one