The other card brands handled by Excell Brands, the US distributor The Pokémon Company International agreed to buy in February 2026

How it’s built

1. Read from ICv2's report of the deal: Magic: The Gathering, Disney Lorcana, Yu-Gi-Oh!, One Piece and "numerous sports card and collectible brands", sold to Target, Walmart, Meijer, Barnes & Noble and Amazon.

What we assumed

Nothing. The figure is used as published.

Sanity check

No split of Excell's sales between Pokémon and these other lines was found anywhere, so its Pokémon dependence is unknown.

Where it comes from

The line in the source

numerous sports card and collectible brands

Where it’s used

• ProfileExcell Brands
• ProfileBandai Namco
• ProfileTarget
• ProfileWalmart
• ProfilePokémon Trading Card Game
• ProfileKonami (Yu-Gi-Oh!)
• ProfileDisney Lorcana (Ravensburger)
• ProfileMagic: The Gathering