What this is
Estimated player spending on Pokémon GO through the app stores in calendar 2025: about $722–733m, before store fees.
How it’s built
- AppMagic, an app-data vendor, printed GO’s 2025 figure only after store fees: $494m.
- Gross it up using the same vendor’s own net-to-gross ratios for 2023 and 2024 (0.674–0.684).
What we assumed
- The vendor’s 2025 net-to-gross ratio matches its 2023–2024 ratios.Same vendor and method, and the ratio moved little between years (0.674 to 0.684).
- AppMagic’s estimate is taken at face value.Vendors model spending from store data; different vendors disagree by several percent.
Sanity check
That is down about 8–9% from 2024’s $796.6m. Scopely says GO made more than $1bn in 2025; the gap is consistent with spending moving to the web store, which this excludes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- 494/0.684 = 722.1
- 494/0.674 = 732.8
Where it’s used
Related figures
Built from this one