What this is
What a Circana consumer survey says about adult Pokémon card buyers: nearly 1 in 5 adults bought cards for themselves, and only a quarter of those play.
How it’s built
- Reported by Axios, citing Circana, a consumer-research firm: “Nearly 1 in 5 adults … only a quarter actually play the game … most are collecting or investing.”
What we assumed
Nothing. The figure is used as published.
Sanity check
The article gives no country, survey wording or period; elsewhere the research treats it as US adults in 2025. It leaves out adults buying for children, who are much of the player base.
Where it comes from
Pokémon, trading cards have leveled up to retail gold Axios (citing Circana) · 23 August 2025 Open the original ↗
The line in the source
Nearly 1 in 5 adults reported buying Pokémon cards for themselves ... only a quarter actually play the game ... most are collecting or investing, per Circana