Market
Collector and resale market
Secondary prices for sealed product and singles, grading volumes and marketplace GMV. Fan spend, not TPC revenue.
The storyAdults pay above list for Pokémon cards, and shops and resellers keep the difference
In numbers
1.52× What a new English booster box sold for in its release month, as a multiple of list price, median of the 2025 sets Cohorts SWSH 2021-22 / SV 2023 / SV 2024 / SV 2025
14% Adults who bought for themselves and do not play, share of all adults surveyed, estimate Sep 2024–Mar 2025
5% Adults who bought for themselves and play, share of all adults surveyed, estimate Sep 2024–Mar 2025
$59.99 PSA Standard grading fee per card, September 2026, relayed from its fee notice Service notice 9 Sep 2026