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Player spend 2017 against 2024 and active base statements, 2017 vs 2024 (WAU Mar 2025)

2017 vs 2024 (WAU Mar 2025)

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

GO's player spend about doubled from its second year to 2024 (web store included) while the only post-2017 active-base statement is a weekly figure. Spend per WAU is shown for scale; it is not comparable with 's per-MAU figure.

The values

  • Spend multiple: 2.03 to 2.11
  • 2024 spend per Mar 2025 WAU $: 64.4 to 67.1
  • Per monthly players 2024: not derivable (WAU ≤ MAU, MAU unknown)

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. 1,288/635.4 = 2.03
  2. 1,342/635.4 = 2.11
  3. 1,288/20 = 64.4
  4. 1,342/20 = 67.1

Where it’s used

More figures on Pokémon GO →