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Record

Vendor gross per monthly players 2017, 2017 (MAU point Apr 2017)

2017 (MAU point Apr 2017)

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

The only year with an operator MAU statement. Vendor app-store gross (AppMagic, Google Play + App Store) divided by Niantic's April 2017 MAU.

The values

  • AppMagic 2017 gross: $635m
  • Niantic monthly players Apr 2017 m: 65
  • $ per monthly players year: 9.78
  • $ per monthly players month: 0.81
  • Cross check TPC year to February 2018 gross $ bn: 0.5 to 0.6
  • Cross check $ per monthly players year: 7.69 to 9.23

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 635.4/65 = 9.775 a year
  2. /12 = 0.815 a month
  3. 500/65 = 7.69
  4. 600/65 = 9.23

Where it’s used

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