The share of US adults buying Pokémon cards who actually play the game

What this is

The share of US adults buying Pokémon cards who actually play the game: about a quarter, in 2025.

How it’s built

1. Reported by Axios, a news site, citing a Circana consumer survey.

What we assumed

Nothing. The figure is used as published.

Sanity check

Circana's own release says the same: one quarter of adult buyers play. So about three in four adult buyers are collecting or reselling, not playing.

Where it comes from

The line in the source

only a quarter of them actually play the game

Where it’s used

• StoryMarket
• ProfilePSA and other graders
• ProfileCollector and resale market
• ProfileWestern toy and hobby market (Circana)