What this is
Tests the thesis claim 'no toy licensee for which Pokémon reaches 5% of sales'.
The values
- Jazwares revenue 2021: $1,028m
- 5pct of revenue: $51.4m
- Retail equivalent at w 0.5: $103m
- As % of Circana US Pokemon toy sales 2.5bn: 4.1
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- 0.05 × 1,028 = 51.4
- /0.5 = 102.8
- 102.8/2,500 = 4.1%