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Record

Excell effect on distribution split, signed 18 February 2026; year to February 2027 at the earliest

Signed 18 February 2026; year to February 2027 at the earliest

EstimateOur model or estimate. Treat it as an order of magnitude.

What this is

Moves Excell's wholesale margin on the Pokémon it carries from the channel into TPC group; Target/Walmart/Amazon keep their retail margin. Signed, not closed: zero in year to February 2026.

The values

  • Effect, year to February 2026: ¥0bn
  • Plus moved inside, year to February 2027: ¥2.1–24.4bn
  • Central: ¥7bn
  • Share of channel take: 0.7 to 9.9%
  • TPC group revenue uplift: 0.2 to 2.4%
  • Channel take after: ¥223–301bn

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. 2.1/303.2 = 0.7%
  2. 24.4/247.5 = 9.9%
  3. 2.1/1,047.9 = 0.2%
  4. 24.4/1,019.9 = 2.4%
  5. 247.5 − 24.4 = 223.1
  6. 303.2 − 2.1 = 301.1

Where it’s used

More figures on Excell Brands →