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Toy category weight inside TPCi LG row, 2025

2025

EstimateOur model or estimate. Treat it as an order of magnitude.

The values

  • US non-card Pokémon toys $ bn: 0.28 to 1
  • Share of 15.7: 0.018 to 0.064
  • Card game-IN licensee merchandise $ bn: 12 to 13.4

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes.

Show the working
  1. 0.28/15.7 = 0.018
  2. 1.0/15.7 = 0.064
  3. Jazwares row re-read in archived S:Q29.A-1/S:Q29.A-2 (2025 profile lists 'Squishmallows, "Pokémon," Hello Kitty, "Star Wars," Disney')

Related figures

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