Retail sales of licensed Pokémon products in 2016 as reported from License Global’s ranking

What this is

Retail sales of licensed Pokémon products in 2016 as reported from License Global’s ranking: over $3.3 billion, rank 19.

How it’s built

1. Reproduced by PocketMonsters.net, a fan site, from License! Global’s April 2017 issue: “selling over $3.3 billion USD a year in licensed products worldwide”.

What we assumed

• “Over $3.3 billion” is recorded as $3.3 billion.No exact figure was given.

Sanity check

The year of Pokémon GO’s launch. A later fan article calls $3.3bn the 2017 figure, so the year labels in fan reproductions are not fully reliable.

Where it comes from

The line in the source

The Pokémon Company International is now the 19th most profitable retail licensor worldwide selling over $3.3 billion USD a year in licensed products worldwide.

Where it’s used

• StoryLicensing & merch
• Chart · Licensing & merchThe $15.7bn everyone quotes is the company’s own count of shop sales, and the latest year is an estimate

Related figures

The same measure, other periods

• Estimate2025$15.7bn
• Reported2024$12bn
• Reported2023$10.8bn
• Reported2022$11.6bn
• Reported2021$8.5bn
• Reported2018$2.98bn