Retail sales of licensed Pokémon products in 2018 as reported from License Global’s ranking

What this is

Retail sales of licensed Pokémon products in 2018 as reported from License Global’s ranking: $2.98 billion.

How it’s built

1. Reproduced by PocketMonsters.net, a fan site, from License! Global’s August 2019 list: “The Pokémon Company International - $2.98 Billion - 2018”.

What we assumed

Nothing. The figure is used as published.

Sanity check

The same article also says “over $2.8 billion” and “down from $3.3 billion in 2017”, so the fan text is internally inconsistent. The original was not seen.

Where it comes from

The line in the source

The Pokémon Company International - $2.98 Billion - 2018

Where it’s used

• StoryLicensing & merch
• Chart · Licensing & merchThe $15.7bn everyone quotes is the company’s own count of shop sales, and the latest year is an estimate

Related figures

The same measure, other periods

• Estimate2025$15.7bn
• Reported2024$12bn
• Reported2023$10.8bn
• Reported2022$11.6bn
• Reported2021$8.5bn
• Reported2016$3.3bn