What this is
TPC's card revenue for the year to February 2026, restated as Japan's card sales plus the Western list-price value times the share reaching TPC: about ¥227–347bn across the ranges, ¥258–306bn centrally.
How it’s built
- Japan is held at about ¥100.7bn: the toy association's card market times Pokémon's share times the publisher's cut.
- The Western list-price value is about 5.22 billion cards times ¥67 a card at US list prices, or about ¥350.6bn.
- That is multiplied by the share of list price reaching TPC (36–54 cents) and a product-mix factor (1.0–1.3), and added to Japan.
What we assumed
- About 5.22 billion cards a year are sold outside Japan.TPC publishes its total print; the split between Japan and the rest of the world is a model.
- 36–54 cents of each Western list-price dollar reaches TPC.No price list or contract is public; the range comes from distributor and store evidence.
- Premium products lift value per card by up to 30%.Elite Trainer Boxes and special sets cost more per card than boosters; their share of sales is not published.
Sanity check
Each 5 cents of share moves the total by about ¥18–23bn, so the share reaching TPC is the assumption that matters most.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Formula: CL = 100.712 + 350.575 x s x m (P = 10.0bn, Japan point fixed)
- Central (s 0.45, m 1.0-1.3): 259 to 306
- Central point (s 0.45, m 1.15): 282
- Bounded band (s 0.36-0.54, m 1.0-1.3): 227 to 347
- Per +0.05 of s ¥ billion [m 1.0, 1.15, 1.3]: 17.5, 20.2, 22.8
- S needed for 351.4bn at max sourced premium 1.34 / ETB 1.24: 0.534 to 0.577
- 5.22 x 67.16 = 350.575. s 0.45: 100.712 + 350.575 x 0.45 = 258.5
- x 1.15 -> 282.1
- x 1.3 -> 305.8. s 0.36 m 1.0 -> 226.9
- s 0.54 m 1.3 -> 346.8
- s 0.56 m 1.3 -> 355.9
- Per 0.05: 350.575 x 0.05 x 1.0/1.15/1.3 = 17.5/20.2/22
Where it’s used
Related figures
Built from this one