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Record

Japan trading card market identity and Pokémon primary, 年度2024-2025

年度2024-2025

EstimateOur model or estimate. Treat it as an order of magnitude.

The values

  • Press 300bn against JTA 2024: -0.008
  • Pokémon primary 2024: ¥120bn
  • Pokémon primary 2025: ¥135bn

Some detail is too fine to show here; it is kept in the trainer’s notes.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  1. 300,000/302,466-1 = -0.8%
  2. 338,414 x 0.40 / 1000 = 135.4 (C: Pokémon ~40% share is an undated Media Create attribution). (¥120bn) is therefore primary at list

Where it’s used

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