What this is
Per article citing Japan Toy Association; primary retail-level market, not Pokemon-only, not secondary GMV.
Where it comes from
Japanese-language document: Collector and resale market, 2026 FUN! JAPAN · 13 October 2026 Open the original ↗
The line in the source
2025年度には市場規模が3,384億円に達しています。 In English
market size reached 338.4 billion yen in FY2025