What this is
How much more Western shoppers must have spent per Pokémon card made in 2025: at least 33% more, because shop sales grew far faster than card output.
How it’s built
- Western shop sales of Pokémon grew 45% (UK) to 87% (US) from 2024 to 2025.
- World card output changed somewhere between −20% and +9% over the matching year. Dividing one by the other gives a rise in value per card of 33% to 133%.
What we assumed
- Overall Pokémon shop sales growth applies to Western cards.The UK and US figures cover all Pokémon toys, not cards alone. The research gives no card-only figure.
- Print years (April–March) can be set against calendar-year shop sales.They overlap by nine months; no better match is available.
Sanity check
Even the most generous output figure leaves sales growth far ahead of volume. The rise could come from higher prices, premium products or shops running down stock.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Western shelf 2024 to 2025: 1.45 to 1.87
- World print year to March 2025 to year to March 2026 ratio: 0.804 to 1.09
- Per card value change if West tracks world print: 33.2 to 133%
- Per card value change if H-geo: 35.9 to 207%
- world ratio min (85-76)/(76-64.8) = 0.804, max (86-75)/(75-64.9) = 1.089
- 1.45/1.089-1 = 33.2%
- 1.87/0.804-1 = 132.6%
- H-geo ex-J ratio min (85-76-4.78)/(76-64.8-4.27) = 4
Where it’s used
Related figures
Built from this one