What this is
How little profit stays in Pokémon Card D Studio, the DeNA joint company for TCG Pocket: about ¥16m in the year to March 2025.
How it’s built
- The studio's net profit ran ¥0–30m a year from 2020 to 2026, per its published accounts relayed by a data site.
- Against about ¥188bn of DeNA-reported player spending in the two quarters after Pocket launched, ¥16m is under 0.01%.
- Pocket's spending above the pre-launch level was about ¥144bn. If Creatures took 1% of it, that would be ¥1.4bn, about 37% of Creatures' 2020 profit.
What we assumed
- The pre-launch quarter's ¥22bn of spending is the rest of DeNA's games, so the increase is Pocket.A working assumption; DeNA's spending figure covers all its games, and other titles may not have stayed flat.
- The studio's profit figures are accurate.They come from a single pass of a data site's rendering of the published notices, not the originals.
Sanity check
The point is the studio is a near-zero-margin service company, so Pocket's money sits with DeNA and The Pokémon Company. Creatures' terms on Pocket are unknown.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- JV year to March 2025 net profit against DeNA Q3 Q4 user spend: 0.008%
- Pocket increment over Q2 baseline ¥ billion Q3 Q4 year to March 2025: 144
- One % of increment: ¥1,439m
- Against Creatures year to March 2020 net profit: 37.2%
- Net profit implied year to March 2025 from +84.6, year to March 2026: 15.2%
- 15.644/(94,600+93,500) = 0.0083%
- (94.6−22.1)+(93.5−22.1) = 143.9bn
- ×1% = 1,439
- /3,871.9 = 37.2%
- 28/1.846 = 15.2 vs 15.6 (rounding of 2,800万)