What this is
Pokémon versus Magic: The Gathering card sales in the West in 2025; on publisher revenue Pokémon is about 0.4–1.1 times Magic, depending on assumptions.
How it’s built
- Pokémon North America and Europe revenue to the publisher: about $0.66–1.22bn, from cards printed outside Japan.
- Magic Western revenue: 65–90% of Hasbro’s $1.72bn Magic revenue, $1.12–1.55bn.
- Across five card brands, Pokémon’s share of Western publisher revenue comes out at 19–50%.
What we assumed
- The publisher keeps 47% of list price; 60–85% of ex-Japan cards go to the West; product mix adds 0–30% to the booster price.Central values of ranges built from blogs, forums and distributor data; there is no Pokémon price list to the trade.
- 65–90% of Magic’s revenue is Western.Hasbro does not split Magic by region; filings show at least 49% is in the US.
- One Piece and Yu-Gi-Oh! are counted at their ceilings.Only upper limits are available, which pushes Pokémon’s share down.
Sanity check
Sources disagree on rank: ICv2 puts Pokémon first in North America in 2025, while TCGplayer’s resale marketplace ranks Magic first by sales value.
Where it comes from
Our calculation from other figures in the trainer’s notes.
Show the working
- Pokemon NA+EU publisher = 5.22 x w x 67.16 x 0.47 x m / 149.57: w 0.60, m 1.0 -> 0.66
- w 0.85, m 1.3 -> 1.22
- at s 0.59 -> 1.53
- Magic West = 0.65-0.90 x 1.7201 = 1.12-1.55
- Ratios 0.661/1.548 = 0.43
- 1.217/1.118 = 1.09
- 1.53/1.118 = 1.37
- Magic retail-equiv = 1.7201 x ((1-d)/s_M + d), d 0.0
Where it’s used
- Deep dive · Trading cardsAgainst Magic: the same size once both are counted at the publisher
- Chart · Against Magic: the same size once both are counted at the publisherOnly Magic is of Pokémon’s size among Western card games
- ProfilePokémon Trading Card Game
- ProfileCard distribution channel (distributors, hobby stores, mass retail)