Where it comes from
A filed or published document
The line in the source
The category now represents 17% of spend (£262m) and 22% of all toys sold (to September).
Explore / Western toy and hobby market (Circana) / Figure
Record
Spend, YTD to Sept 2025
£262m YTD to Sept 2025
ReportedReported by a reliable secondary source, or read carefully from filed documents.