Where it comes from
A filed or published document
The line in the source
with a market share more than three times that of the No. 2 brand (8.6 percent vs. 2.4 percent)
Explore / Western toy and hobby market (Circana) / Figure
Record
Share of national toy market, 2025
8.6% 2025
ReportedReported by a reliable secondary source, or read carefully from filed documents.