What this is
Pokémon’s share of its trading-card sub-category in German toy retail, January to 26 October 2025: more than 84%.
How it’s built
- From a German market report on Circana’s consumer panel: “With over 84% market share in the relevant sub-category, the theme is by far number 1.”
What we assumed
- The “theme” is Pokémon trading cards.The passage names no brand, but the same release credits Pokémon's card distributor with most of the category's growth.
Sanity check
A toy-channel panel; hobby shops may be under-represented, which could flatter Pokémon against hobby-focused games.
Where it comes from
A filed or published document
The line in the source
Mit über 84 % Marktanteil in der entsprechenden Sub-Kategorie ist das Thema mit weitem Abstand die Nummer 1.