Growth in US Pokémon toy sales in 2025, as tracked by Circana, a retail-data vendor

What this is

Growth in US Pokémon toy sales in 2025, as tracked by Circana, a retail-data vendor: up 87%, passing $2bn.

How it’s built

1. From the Toy Association’s repost of Circana’s 2025 US toy industry release.

What we assumed

Nothing. The figure is used as published.

Sanity check

Covers tracked retail toy sales, including cards sold through tracked stores; it does not separate cards from other Pokémon toys.

Where it comes from

The line in the source

Pokémon ... $2 billion mark in annual sales ... up 87 percent year over year

Where it’s used

• StoryTrading cards
• StoryMarket
• Deep dive · Trading cardsAgainst Magic: the same size once both are counted at the publisher
• ProfilePokémon Trading Card Game