What this is
US retail sales of all Pokémon toys, including trading cards, in calendar 2025: $2.5bn, up 87% on 2024, making Pokémon the top US toy property.
How it’s built
- From a press release by Circana, a US retail-data firm that tracks toy sales at the till.
What we assumed
Nothing. The figure is used as published.
Sanity check
Circana does not split out trading cards from other Pokémon toys. It tracks sales through the shops it covers, so some channels may be missing.
Where it comes from
U.S. Toy Industry Returns to Growth in 2025, Circana Reports Circana · 3 February 2026 Open the original ↗
The line in the source
Pokémon emerged as the top toy property, posting $2.5 billion in U.S. sales, up 87% year over year
Where it’s used
- StoryTrading cards
- StoryMarket
- Deep dive · Trading cardsAgainst Magic: the same size once both are counted at the publisher
- Chart · Against Magic: the same size once both are counted at the publisherCounting its cards, Pokémon was America’s top-selling toy brand in 2025, up 87% to about $2.5 billion
- ProfilePokémon Trading Card Game