What this is
How much of Pokémon Korea’s 2022 revenue jump the Pokémon bread royalty can explain: only about 12% on mid-year sales.
How it’s built
- Mid-2022 bread sales: about 44m units at ₩1,500, a reporter’s estimate of ₩66bn. At 10% royalty, ₩6.6bn.
- Revenue rose ₩56.5bn from 2021 to 2022, so ₩6.6bn is 11.7%.
- Explaining it all would need ₩565bn of bread sales, 8.6 times the mid-year total.
What we assumed
- The royalty is about 10%.It is an unconfirmed Korean industry estimate.
- Bread sales were about ₩66bn by mid-2022.A reporter’s calculation from unit sales and the convenience-store price.
Sanity check
Even doubling bread sales for the full year leaves most of the jump unexplained, so the 2022 peak cannot be put down mainly to bread.
Where it comes from
Our calculation from other figures in the trainer’s notes:
Show the working
- Mid 2022 bread retail KRWbn: 66
- Royalty at 10pct KRWbn: 6.6
- Pokémon korea 2021 to 2022 revenue step KRWbn: 56.5
- Share of step explained by mid year bread royalty: 11.7%
- Full year bread sales needed to explain step KRWbn: 565
- Multiple of mid year run rate: 8.6
- 66 x 0.10 = 6.6
- 6.6/56.52 = 11.7%
- 565.2/66 = 8.6x
Where it’s used
Related figures
Built from this one