What this is
Funko’s average royalty rate across all licences in 2019–2021: 15.9%, 16.1% and 15.7%.
How it’s built
- Taken from Funko’s annual report for 2021 filed with the US SEC.
What we assumed
Nothing. The figure is used as published.
Sanity check
The wording is a summary of the filing, not a verbatim quote, but 2021’s 15.7% matches the later filing.
The values
- 2019: 15.9
- 2020: 16.1
- 2021: 15.7
Where it comes from
The line in the source
The average royalty rate was 15.7% in 2021, 16.1% in 2020, and 15.9% in 2019.
Where it’s used
- Deep dive · Licensing & merchThe licensees who pay the royalty mostly say nothing
- Chart · The licensees who pay the royalty mostly say nothingFunko and JAKKS pay their licensors 14–17% of sales and neither says what Pokémon gets
- ProfileFunko
- ProfileLicensee filings (Funko, Mattel, JAKKS, Takara Tomy, Build-A-Bear, Crocs…)
Related figures
The same measure, other periods