What this is
Funko’s average royalty rate across all licences in 2016–2018: 15.2%, 15.0% and 16.1%.
How it’s built
- Read from Funko’s annual report for 2018 filed with the US SEC.
What we assumed
Nothing. The figure is used as published.
Sanity check
All licensors combined, not Pokémon. Later years stay in a narrow 15.7–17.4% band.
The values
- 2016: 15.2
- 2017: 15
- 2018: 16.1
Where it comes from
The line in the source
the average royalty rate was 16.1%, 15.0% and 15.2%, respectively.
Where it’s used
- Deep dive · Licensing & merchThe licensees who pay the royalty mostly say nothing
- Chart · The licensees who pay the royalty mostly say nothingFunko and JAKKS pay their licensors 14–17% of sales and neither says what Pokémon gets
- ProfileFunko
- ProfileLicensee filings (Funko, Mattel, JAKKS, Takara Tomy, Build-A-Bear, Crocs…)
Related figures
The same measure, other periods