Happinet, Japan's largest toy wholesaler, says the growth in its 'other makers' toy line in the year to March 2026 was led by trading cards centred on Pokémon cards

How it’s built

1. Read in the narration of Happinet's results presentation for the year to March 2026, which explains the line's rise against the year before.

What we assumed

Nothing. The figure is used as published.

Sanity check

The same presentation's table shows the line rising to about ¥83.6bn, a rise in a year when Pokémon card demand in Japan was strong.

The value

• trading cards centred on Pokemon Card exceeded prior year

Where it comes from

The line in the source

その他メーカーは836億円でございますが、こちらも「ポケモンカード」を中心としたトレーディングカードが、前期を上回ることができた

Where it’s used

• ProfileHappinet

Related figures

Built from this one

• EstimateHappinet's 'other makers' toy sales, which it says are centred on Pokémon cards