What this is
ASSUMPTION: Circana's toy category includes trading cards; US share of ex-Japan card retail is not sourced.
The values
- Circana US Pokémon toy sales 2025 $ bn: 2.5
- Y/y %: 87
- Ex-Japan card retail at list price $ bn (P 9.0-10.9, m 1.0-1.3): 1.89 to 3.57
Some detail is too fine to show here; it is kept in the trainer’s notes.
Where it comes from
Our calculation from other figures in the trainer’s notes:
- ReportedCircana US toy sales, Pokémon (toy property), 20252.5 $ bn
- EstimateAn estimate of The Pokémon Company’s worldwide card revenue, year to February 2026
Show the working
- compare $2.5bn with 's $1.89-3.57bn ex-Japan (which also covers Europe, LatAm, Oceania and Asia ex-Japan)
- ASSUMPTION: Circana's toy category includes trading cards
- US share of ex-Japan card retail is not