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Record

The average number of Pokémon cards put out each year across three periods

1996–2020

EstimateAn estimate: averages from totals counted on different bases.

What this is

The average number of Pokémon cards put out each year across three periods: about 1.3bn (1996–2007), 1.0bn (2007–2015) and 1.8bn (2015–2020).

How it’s built

  1. Take cumulative card totals reported at three points: 14.0bn by July 2007, 21.5bn by March 2015 and 30.4bn by March 2020.
  2. Divide each gap by the years between, starting from an October 1996 launch.

What we assumed

  • The count starts in October 1996, the Japanese launch.The company's history timeline dates the Japanese launch to October 1996.
  • Totals described as 'sold', 'shipped' and 'produced' can be compared.The research gives no way to reconcile them; the 2007 figure came from TV Tokyo as 'sold'. This is the main weakness.

Sanity check

Only the cumulative totals are observed; the yearly rates are averages that hide booms and busts inside each period.

Where it comes from

Our calculation from other figures in the trainer’s notes:

Show the working
  • Oct1996-Jul2007 bn per yr: 1.31
  • Jul2007-Mar2015 bn per yr: 0.97
  • Mar2015-Mar2020 bn per yr: 1.78
  1. 14.0bn by 9 Jul 2007 (TV Tokyo, "sold") ÷ 10.72 yrs from an ASSUMED Oct-1996 Japan launch (not in ledger) = 1.31
  2. (21.5 − 14.0)/7.73 yrs = 0.97
  3. (30.4 − 21.5)/5 = 1.78
  4. Bases differ …

Where it’s used

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