Card print troughs against their pre-boom run-rate: the product layer ratchets too, 2007–year to March 2026

The values

• Trough over 2007 15 run rate, year to March 2019: 1.44 to 1.65
• Over 2007 15 run rate, year to March 2018: 2.06 to 2.27
• 26 avg over year to March 2020, year to March 2025: 3.05 to 3.42
• 26 avg over year to March 2021 mixed basis, year to March 2025: 2.64 to 2.94

Where it comes from

Our calculation from other figures in the trainer’s notes:

• ReportedHow many Pokémon cards were added each year from the year to March 2018 to the year to March 2024, ranging from 1.5bn to 11.9bn
• EstimateThe average number of Pokémon cards put out each year across three periods
• EstimateHow many Pokémon cards were made over the two years to March 2026 combined10–16%