Pokémon brand share estimate retailer, FY2025 (Apr 2025–Mar 2026)

The value

• ポケカ ≈¥190bn of ≈¥380bn Japan TCG FY2025 (≈50%)

Where it comes from

The line in the source

2025年度…日本TCG市場規模は約3800億円…ポケカ約1900億 デュエマ約500億 ワンピ、遊戯王 どちらも約450億 上位４タイトルで全体の約79％

Where it’s used

• ProfilePokémon Trading Card Game
• ProfileJapanese toy and card market
• ProfileKonami (Yu-Gi-Oh!)

Related figures

Built from this one

• EstimateJapan card volume implied, TPC year to February 2026 ≈ TJA FY2025e4,000 million cards