How it’s built
- Read from the Japan Toy Association's yearly domestic market table, row 02 (card games and trading cards).
- The figure is at manufacturers' suggested retail price, before shop discounts and before any wholesale margin.
What we assumed
Nothing. The figure is used as published.
Sanity check
This is the whole category: Pokémon, Bandai, Konami, Wizards of the Coast and others. Pokémon's slice has to be found separately.
The value
- 277,425 ¥ million (manufacturer suggested retail price)
Where it comes from
Japanese-language document: Japanese toy and card market, 2026 Japan Toy Association · 2026 Open the original ↗
The line in the source
02 カードゲーム、トレーディングカード 96,067 104,569 87,611 107,800 113,303 122,452 177,646 234,906 277,425 302,466 338,414 111.9% Where it’s used
Related figures
The same measure, other periods