Figures from this source ReportedToy market, total (list price basis), year to March 2024¥1.02tnReportedTV/film character toys category, year to March 2024¥64.7bnReportedCard games and trading cards category, year to March 2024¥277.4bnReportedPlush category (character + non-character), year to March 2024¥39.1bn